Marketing Career Course

Digital Marketing
Course

Master online marketing strategies and grow brands using SEO, Google Ads, social media, content, and analytics.

⏳ Duration: 2 – 4 Months
🖥️ Mode: Online / Offline
📈 Level: Beginner to Intermediate
Who Can Join?
  • Students & Freshers
  • Business Owners & Entrepreneurs
  • Job Seekers & Freelancers
  • Career Switchers
  • Anyone interested in online marketing

Course Overview

The Digital Marketing course is designed to help you attract, engage, and convert customers online using proven marketing strategies and industry-standard tools.

You will learn how to run real-time campaigns, analyze performance, and optimize results across multiple digital platforms.

This course is practical, tool-focused, and project-driven, making you job-ready for today’s digital marketing roles.

What You Will Gain
  • Strong foundation in digital marketing concepts
  • Hands-on experience with real marketing tools
  • Ability to run Google Ads & social media campaigns
  • SEO & content strategy skills
  • Lead generation & conversion optimization knowledge
  • Freelancing & job-readiness support

Course Syllabus

Comprehensive learning path designed to build real-world digital marketing expertise.

Digital Marketing Fundamentals

Introduction to digital marketing, traditional vs digital marketing, customer journey, and sales funnels.

Website & Marketing Basics

Domain & hosting concepts, website structure, landing pages, CRO basics, and UI/UX for marketers.

Search Engine Optimization (SEO)

Keyword research, on-page SEO, off-page SEO, technical SEO, and local SEO fundamentals.

Search Engine Marketing (Google Ads)

Google Ads setup, search, display & YouTube ads, bidding strategies, ad copy & optimization.

Social Media Marketing (SMM)

Facebook, Instagram & LinkedIn marketing, content planning, and organic growth strategies.

Social Media Advertising (Meta Ads)

Facebook & Instagram Ads Manager, audience targeting, campaign creation & optimization.

Content Marketing

Content planning & calendars, blogs, reels, creatives, and brand storytelling.

Email Marketing

Email campaign creation, automation basics, tools & best practices.

Analytics & Performance Tracking

Google Analytics (GA4), campaign tracking, KPIs & performance reports.

Projects & Career Preparation

SEO audit project, Google Ads live campaign, social media campaign, resume & freelancing guidance.

Career Objective

To build a successful career in digital marketing by creating data-driven strategies that increase brand visibility, engagement, and conversions.

Career Opportunities
  • Digital Marketing Executive
  • SEO Specialist
  • Google Ads Specialist
  • Social Media Manager
  • Performance Marketer
  • Content Marketer
  • Freelance Digital Marketer

Ready to Grow Brands & Careers?

Talk to our mentors, understand the digital marketing roadmap, and start building real campaigns with confidence.

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